The brief
Lotion is a local-first Mac app that links your guiding principles to what you do today. The landing page had to explain a big idea simply and make it feel calm rather than complicated.
What I built
A scroll-driven story with editorial type and floating notes that walks through how principles turn into goals, projects and daily tasks, and why keeping your data on your own Mac matters.
Why it looks and works this way
The product is about clarity, so the page is quiet and uses lots of space. Each step of the idea gets its own moment as you scroll, and the warm paper colours and serif headings feel more like a notebook than a piece of software.
- A scroll story that explains the idea step by step
- Editorial type and a notebook feel
- Local-first and private, front and centre
